Social Media Management

Raising your profile across your social channels

 

Tell us how we can help

Building your Visibility online

Your social media is all about you and your business. So we’ll take your marketing strategy and understand your tone of voice, style and objectives, and create social content that meets those expectations, and connects with your potential customers. It's important to think of social media as an important part of your overarching marketing and communications efforts, effective in driving people to your website or responding to specific campaigns. 

We suggest a combination of 3 types of social media to have greatest impact. A mix of Evergreen, Curated and Unique content provides your potential customers with a richer experience. 

Some posts would be one-offs whilst others may be repeated a few times, or regularly.  This approach serves as a reminder of what you do to some and speaks for the first time to others, who might have missed it first time round. Remember, just because you’ve seen a post before doesn’t mean that your potential customers have.

We work hard to develop and maintain the cloud based systems that we use to deliver your social media management. We integrate directly with your social channels and website to publish content, and this seamless approach means that you don’t have to get involved with any of the background work. 

We can provide the means for you to review and approve posts, or we can get on with the job if that’s how you’d like to operate. We’re flexible and happy to accommodate how you’d like to work.

Our technology also provides us with rich analytics data, so expect to receive a regular report of any of the information that you would like to review. 

 

 

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Curated Content

We’ll search for articles and blogs published online and share them on your social media channels with your comment. That positions you as an expert in your field, up to date on the latest news, and confident in your opinions of what your peers are saying. And it provides a richer experience for your potential customers.
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Evergreen Content

We create a series of social media posts that we republish to share your key messages and information about your products or services. Your evergreen content repeats on a regular schedule and is as important as your other content types, reminding your clients and prospect of the basics about your business. 
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Unique Content

Simply put, this is new and unique social media posts that we publish for you that could talk about elements of your business, share tips, information and advice, and share your own written and visual content. Sometimes we might share it again later if it gets good engagement first time round.
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Social Inbox

It's not always possible to answer every message that you receive through your social channels, and people always want a quick response. We can take care of this for you too using a combination of automated responses and filtering messages so that you only see the messages that you want.
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Frequently Asked Questions

What are the benefits of promoting my business on social media?

Promoting your business on social media comes with numerous benefits, including:

  • Increased Brand Visibility: Reach a larger audience and enhance your brand’s recognition.
  • Improved Customer Engagement: Directly interact with your audience, fostering stronger relationships.
  • Cost-Effective Advertising: Social media marketing can be more affordable than traditional advertising methods.
  • Targeted Marketing: Use demographic and interest-based targeting to reach potential customers more effectively.
  • Real-Time Feedback: Gain valuable insights through customer feedback and engagement metrics.

How is using an agency a cost-effective option?

An agency can be cost-effective due to several factors:

  • Expertise: Agencies have specialised knowledge, reducing the time and effort needed to create successful campaigns.
  • Efficiency: With dedicated teams, agencies can execute strategies more efficiently, often leading to better results.
  • Scalability: Agencies can adjust services based on your budget and needs, ensuring you get the best ROI.
  • Access to Tools: Agencies often have access to premium tools and resources that can enhance your social media efforts.

What should I look for when choosing a social media agency?

When selecting an agency, consider the following:

  • Experience and Track Record: Look for agencies with proven success in your industry.
  • Range of Services: Ensure they offer the services you need, from strategy development to content creation and analytics.
  • Communication: Choose an agency that values clear and regular communication.
  • Customisation: They should offer strategies tailored to your unique business goals and audience.

How do I measure the success of my social media efforts?

Success can be evaluated using a range of metrics. Key indicators include:

  • Engagement Rates: Assess how actively your audience interacts with your content.
  • Reach: Measure how many individuals your content reaches.
  • Website Traffic: Monitor the number of visitors to your website.
  • Lead Generation: Track the number of potential customers acquired.
  • Conversion Rates: Determine the percentage of visitors who take a desired action.

Book a Discovery Call

To find out more about how we can help, book a brief call with us today

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