The Authority Engine for Professional Services: Elevating ESG Consultancy Visibility

The Challenge

The consultancy had invested heavily in creating high-quality white papers and partner-written articles on ESG topics. Yet, much of this content was isolated in PDFs or scattered across a generic insights page, making it difficult for both search engines and AI tools to identify the firm as a knowledge leader. As a result, when prospects or AI queries sought leading names in mid-market ESG strategy, the consultancy was often overlooked. This lack of digital structure not only impacted their discoverability but also hindered their ability to demonstrate thought leadership and attract new business.

The Solution

Recognising the need to make their expertise more visible and accessible, the consultancy turned to Stonehouse Strategy. After evaluating their fragmented content landscape, Stonehouse recommended a Topic Cluster Model: a central, comprehensive ESG strategy guide supported by a network of interlinked, focused articles. This approach provided a clear hierarchy and structure, making it easier for search engines and AI to understand and surface their expertise. The consultancy worked closely with Stonehouse to implement this new framework, migrating key insights from PDFs and generic posts into a cohesive, SEO-optimised knowledge library anchored around their core ESG offering.

The Results

With the Topic Cluster Model in place, the consultancy saw a marked improvement in digital visibility. Their authoritative ESG content began ranking higher in search results and was increasingly referenced in AI-generated responses. This shift not only raised their profile as a trusted ESG advisor but also attracted a stream of leads who were already educated on their expertise and ready to have meaningful conversations. The consultancy established itself as an authoritative entity in the ESG space, supporting sustainable growth and reinforcing their position as a thought leader in corporate sustainability.