Communications & PR for UK Schools,

Colleges & Universities

Increase enrolments. Strengthen reputation. Engage your community. A strategic partner that speaks education.

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Tailored PR, Marketing and Communications for the Education Sector

Stonehouse Communications is a senior marketing and PR partner that helps UK secondary schools, colleges, and universities attract the right students, strengthen their reputation, and keep stakeholders informed. We blend strategic communications planning with hands-on delivery: PR and media relations, crisis and reputation management, stakeholder engagement, and digital/content creation across web, email, and social.

Powered by a data-driven approach and HubSpot CRM, we map the admissions journey, build campaigns around your academic calendar, and report on what’s working so SLT and governors can see results. In short, we act as an extension of your team—joining up strategy and execution to turn everyday stories into enquiries, trust and long-term growth

The Benefits of Working with our Team & our Value Proposition

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Frequently Asked Questions

Do you work with MATs and HE?

Yes — secondary schools, FE colleges, multi‑academy trusts and universities. We can support a single campus, a trust‑wide central team, or specific faculties.

Can you train our team?

Absolutely. We run media training, crisis drills/table‑tops, content workshops and HubSpot enablement for SLT, marketing and admissions teams.

Do you replace or support in‑house teams?

Either. Many clients keep strategy with us and delivery in‑house; others outsource PR, campaigns or crisis cover. We fit your structure and capacity.

How do you measure success?

Shared dashboards tied to enquiries, applications, event attendance, media coverage and sentiment. We agree KPIs up front and report monthly to SLT/governors.

What about safeguarding and confidentiality?

We follow your safeguarding and comms policies, use approved sign‑off routes, and operate strict confidentiality/NDA as required.

Are you available for crises out of hours?

Yes. Crisis retainers include on‑call support with defined response times, templated holding statements and stakeholder sequencing.

How do you handle media enquiries?

We can act as your press office: triage requests, draft lines, prep spokespeople and coordinate interviews. We also proactively pitch positive stories.

Do you work within procurement frameworks?

We’re happy to work via your procurement route and can provide insurance, references and compliance documentation on request.

What are your pricing options?

Flexible retainers or fixed‑price projects. Typical starting points: sector page build/refresh, crisis playbook, admissions campaign sprint, or PR starter.

How quickly can we start?

Discovery within a week. Quick wins (audit + action list) in 10 working days. Campaigns usually kick off within 2–4 weeks depending on scope.

We don’t use HubSpot — is that a problem?

No. We can work with your current tools or set up a lightweight CRM/analytics stack and migrate later if needed.

Do you support Clearing and key admissions windows? (HE)

Yes. We plan messaging, web updates, paid/search, email sequences and on‑the‑day workflows (e.g., priority callbacks) around your key dates.

Can you help with Ofsted/TEF communications?

Yes — from pre‑inspection stakeholder comms to post‑report messaging, media lines and website/news updates.

Do you ensure accessibility and inclusion in content?

Yes. We follow WCAG guidance, use plain English, alt text and inclusive imagery/language aligned to your policies.

Can you provide examples and references?

Yes. We can share anonymised education case summaries and client references during discovery.

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